WEBVTT
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This program is designed to provide general information with regards
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to the subject matters covered. This information is given with
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the understanding that neither the hosts, guests, sponsors, or station
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are engaged in rendering any specific and personal medical, financial,
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legal counseling, professional service, or any advice.
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You should seek the services.
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Of competent professionals before applying or trying any suggested ideas.
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Attention to individuals, families and caregivers. It's Medicare Hour and
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More with Peter right here on k for HD Radio.
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This is the podcast for all types of insurance solutions
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while specializing in Medicare. Because we Medicare. Here's your host,
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Peter R.
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Joseph Bay, Good morning, Good morning, Good morning, and I
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hope everyone's doing well. Sorry we're starting a little bit
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later today. It's my fault. I have got some So
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what we usually do, We do have guests that come
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on live from time to time, but we also have
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guests that have to tape their sessions earlier, and so
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we want to make sure we get those videos set
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and so it's taken us a while to upload those
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for today's show that we are excited to have you
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guys join us. We have an exciting show today. Just
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remember we are live on K four HD Radio as
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well as our Facebook page Joseph Insurance Broker LLC, as
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well as our YouTube channel. It's at Medicare Minute with Peter,
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So do find us on there. You can make some comments,
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ask questions and we will respond back in real time.
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We are excited to have you guys. So today we're
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going to have a couple of clips. One is going
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to be a clip about how I broke through one
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thousand clients. If you don't know, I've been doing this
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for about almost ten years now. I can't believe it's
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been ten years, and it's it's taken a while to
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you know, get that status going and to get the
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amount of clients retained. It's been a lot of hard work.
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But we want to, you know, obviously share that success
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story with all of you guys. We do have our
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audience to our agents as well that listen in and
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so if you're interested in joining our agency, that video
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is definitely for you. We also will have an interview
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with Elena Schofield. She is the owner and CEO of
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Scofield Insurance Consulting out on the East Coast and so
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she's got a lot of knowledge twenty six years experience
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in the medicure space. I'm excited to have her on
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the show as well. So we're going to show the
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Elena video first and take it from there. Good morning
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everyone that we want to welcome Elena to our show
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Medicare Hour and More. We are so glad that you've
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joined us this morning. Elena, You've built an incredible career
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twenty six years in the insurance space, public speaking, Forbes Recognition,
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Who's Who, Women of Influenced, and recently featured in Influential
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Women magazine Wow. So what is great is Elena and
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I actually connected through social media. So that's how strong
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this space is. We all have similar colleagues in this industry.
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The reason I'm bringing Elena on is because she has
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so much knowledge in this space. I think it's important
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for our audience to hear what you have to share
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about your experiences and your opinions on what's going on.
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All right, so thank you so much for making time
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for us this morning.
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My pleasure.
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All right, you're not having me, Peter. So Elena, let's
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let's take it all the way back. How did you
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get started in this business.
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Great question. So let's go down to let's see trip
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down memory lane. Nineteen ninety seven. I got licensed with
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Health and Life and yeah, I was young and just
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ambitious to get started. I was hired by Connecticure and
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I did pretty well. Then I moved on to Kaiser Permanente.
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And this is when Medicare Part C was created. The
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Balanced Budget Act created Part C and so it was
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new and new to Connecticut. I jumped all over it.
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I did quite well at Kaiser. I was their top agent,
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and I loved just helping people because that's really what
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we're doing.
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Right.
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So from Kaiser. Kaiser is a staff model, so it
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was not popular here in Connecticut, Peter. The staff models
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are more popular where you're located out West California, Colorado.
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But in Connecticut, Connecticut, the beneficiaries liked their own doctors.
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They don't like to change. So Kaiser left West Hartford
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and went back to I believe, back to California. So
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I left the Medicare space for a little bit, but
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I stayed within the insurance space. I started to sell
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long term care insurance.
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Wow.
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And so that's when the products were not as expensive
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as they are right now again I'm helping people. I
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love it. I did quite well. I think I went
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in March of what was it, two thousand, they gave
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me a word for top sales. So I said, you
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know what, I'm going to stay in the insurance space,
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even though the Medicare Part C business had kind of
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quieted down for the most part. Well after that, let's see,
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let's go to two thousand and three, and that's two
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thousand and three we're going to when Part D was
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made into law, and so I started working out Wellcare,
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and Wellcare was known mainly for decent products, HMO products,
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Part D products. So that was an experience for me
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because it was quite different. Each company offers its good
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and bad right, right, And so as much as I
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love helping people, sometimes the D snip segment of the population,
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I tend to change over five dollars, right. So that
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created an issue with rapid disenrollments and such. So now
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we're going to let's see twenty ten ACA. Okay, so
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the Affordable Care Act. Well, before we go to the
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Affordable Care Act, I want to share that from Keiser
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I did, or I'm sorry, from wealth Care. I went
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to ETNA and at ETNA, I got the best training
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for delivering profitable medicare presentations and Medicare one on ones,
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so I you know, polished my skills and I honed
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in on just presenting the best that I could, and
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public speaking I love to do. So I thought, you know,
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this is great, because isn't it better to get in
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front of an audience that has twenty thirty forty people?
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Right and back then, well back when I worked at Kaiser,
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it was like forty fifty people and we could offer
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dinners back then, right right during a sales presentation. So
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I did.
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Quite well, awesome, awesome.
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And I loved it. I said, you know what, this
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is it. This is my passion because now I'm helping
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people doing public speaking and I get to entertain them too.
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Yeah for sure.
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Yeah. So you know the seniors love it. I love
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on them, give them gifts, education and it's all for free.
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You know, they absolutely loved it. So now Etna in
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twenty thirteen, that's when I left UTNA, and that's when
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ACA was already in effect, the Affordable Care Act, and
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I went to Excess Health and I was top broker
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in twenty fourteen. I did really well and at Access Health.
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A lot of the people that I helped at Access
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Health stayed with me. I kept my book of business.
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They followed me to this day. I have over one
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thousand clients and a lot of the people that I
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met through Access Health, they were p sixty five. Well
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they were turning sixty five in a few years, so
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I was able to capture them right from under sixty
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five to then going transitioning to Medicare. So that was
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a beautiful thing. So my books started to grow exponentially,
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and I just said, okay, twenty fifteen, I said, that's it.
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That was my defining moment when I was able to
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deliver medicare experience to my ACA clients and I knew
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that I was able to do both and you give
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the best that I could do. So that's it.
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Wow, Well that's a lot, So I mean, yeah, appreciate
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everything that you share. I mean, that's You've been all
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over the map. You've been with a lot of major carriers,
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so you definitely have a lot of experience in this space.
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What do you think, like, you know, you've been doing
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this for twenty six years. What's the biggest shift right now?
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You think in the Medicare industry space, what's what do
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you feel like is going on maybe the last year
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or two that we should be aware of.
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So with all the changes since doctor Oz came on board,
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which I'm not political, but there's a lot of changes
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that happened, Medicare advantage for me was my baby, and
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I built a huge book off of Medicare advantage plants,
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and I did some Medicare stops also, and I did
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some ancillary also known as necessary plants, that's what we're
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calling them now. So I did that, but Medicare Advantage
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I started seeing a shift in twenty twenty four where
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the plans started to pull commissions at the last minute
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twenty twenty four and AEP twenty twenty five in Connecticut,
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especially where I was sitting at a table no Lie
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October thirty first, getting ready to you know, button up
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the sale with two ladies. On November first, I get
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an email, you know, we're that's it, We're pulling commissions
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and I'm not going to mention the carriers because you
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know who they are. Yeah, And so that started happening,
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and I didn't have many carriers to offer. I really
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didn't Connecticut, was you know, we had some national carriers here,
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but they started to pull that and so I had
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to start pivoting and start thinking on my feet, Okay,
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if I can't offer this, I mean, I'm going to
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offer what I can and what's best for the client,
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because that's what brokers are supposed to do. That's what
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I did all my life. But then you have to
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really balance it out and say, well, if this carrier
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is in pain and that carrier is in pain, and
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I'm left with XYZ carrier, what do I do? So
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I started to just really think hard about it and say, okay,
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meds up plus the necessary plans plus Denlin Vision is
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now the way to start shifting focus.
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Yeah.
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So in twenty twenty five, my book was mostly many
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cure Advantage, but I'm selling a lot more medsups now.
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Wow, okay, that's interesting. I know. I mean every state's
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going to be different. You know, out here in California
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it's so competitive. We're still I mean, I do sell
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some of the ancillary products or the necessary products, but
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because max out of pockets are so low out here,
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it's it's a hard sell because people think, well, I'm
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not going to be paying too much out of pocket
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on these plans, right, so I don't really need to
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worry about cancer or heart issues or you know, anything
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like that.
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So I get it. Yeah, Connecticut knacks out of pocket
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sixty seven hundred and.
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This is a big difference in out here. It's like
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two hundred dollars. I mean that's a huge Yeah, it's
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a big difference.
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Yeah, we live in a very it's an expensive state.
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It is.
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Cops are very high for the seniors, so it's tough
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for them, it really is.
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It is. And I you know when because we sell
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thirty three states, so we you know, and I know
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you're probably licensed in how many states are your licensed in?
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Fourteen fourteen? So I know, you know, when I come
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across a state, I'm like, wow, there's not many plans
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out in your area. When I'm looking at California, it's
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like a pluth row. I mean, it's it's crazy what
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it is. Yeah, we are.
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I'm kind of jealous.
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Yeah yeah. Yeah. So so for audience understands, every market
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is different and a broker has to they have those challenges.
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You've got to maneuver and pivot and figure out what's
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the best for your client.
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So yeah, and that's sure.
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That yeah, yeah, for sure, for sure. So just in
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your experience, what's the biggest mistake beneficiaries make you think
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when they're going into the medicure space.
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That's a great question. So what I'm finding is that
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my clients will call me and say, Elena, could you
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help my sister out? And this just happened recently and
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during OEP, and I said, sure, what's going on? She goes, well,
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she picked a plan by herself, without a broker, without
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an agent, because she thinks she could do it. Well,
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come to find out, she didn't do her homework and
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it didn't cover some of her clients. And so, I mean,
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it didn't not cover some of her providers, and she
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didn't know that. She just she just chose a plan.
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And I said, well, you know I could help her.
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I'll research all her doctors, her medications. That's what I do.
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And I asked why would she do that? She goes, well,
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she just worked all her life and she's parentallegal and
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she thinks she could do it. But I have clients
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that are dentists, doctors, lawyers, and they say to me,
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this is complicated. I don't want to do it here
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you take it sure for sure?
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Well, and you know, and you realize too, that we
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don't get paid like by the client. We get paid